Americans love Chipotle. In the highly competitive, quick service restaurant, casual dining space, few eateries promise to deliver flavorful food made with fresh, premium quality, and healthy ingredients, at palatable prices. All drivers which currently top the preferences for consumer choice.
With its menu of burritos, burrito bowls, quesadillas, tacos, and salads, Chipotle Mexican Grill strives to “cultivate a better world” by serving responsibly sourced, classically cooked, real food with wholesome ingredients and without artificial colors, flavors, or preservatives.
After opening its first restaurant more than 25 years ago, Chipotle now owns and operates almost 3000 locations across the United States with a further 44 international restaurants. Despite its widening footprint, the company maintains a steadfast focus on serving high-quality food and still charging reasonable prices, all whilst endeavoring to improve sustainability, promote animal welfare, and refrain from the use of growth hormones. Seeking out ingredients that are raised with respect for animals, farmers, and the environment, remains at the core of its commitment that continues to resonate with customers.
Central to Chipotle’s success has been its concerted efforts to create a brand with a demonstrated purpose of cultivating a better world. Catering to more conscious consumers, demanding healthier, more transparent, and socially responsible actions from the companies they purchase from, Chipotle’s strategy focuses heavily on being successful, whilst creating a bright future through accountability and integrity.
After powering through the covid pandemic with record sales, which it continues to achieve, the company is targeting further growth through a strategy underpinned by continued technological innovation, customer engagement, and expanding access and convenience by accelerating new restaurant openings.