The travel industry has seen a seismic shift over the past few decades, with consumers leaning heavily into online platforms to curate personalized, cost-effective, and convenient travel experiences.

Based in India, MakeMyTrip, has become a digital travel juggernaut catering to the burgeoning demands of the modern traveler. Launched in 2000, the company has transformed how people in India and beyond approach trip planning, offering services that encompass flight bookings, hotel reservations, holiday packages, and rail and bus tickets. In addition, it now provides a suite of complementary services including car hire, activities and experiences, and other ancillary travel requirements such as insurance products, foreign currency exchange, and even visa processing.

MakeMyTrip’s technology platforms now allow customers to choose from hundreds of thousands of hotels and properties around the world, leveraging promotional rates offered simultaneously by multiple travel operators in order to meet the requirements of the growing Indian middle-class travel market. The company’s platform caters to a diverse array of users, from solo backpackers to corporate travelers, as tech professionals scout for business accommodations, families plan leisurely vacations, or event managers book large venues for gatherings. MakeMyTrip’s user-friendly interface, coupled with its vast array of choices, makes it a go-to for users from different walks of life, whether they are organizing a quick weekend getaway or a multi-country tour.

From its nascent days as a start-up to its position as a dominant player in the online travel market, MakeMyTrip’s trajectory has been driven by the company’s recognition of a tech-savvy and evolving user base. It continually refines its platform, aiming for a more intuitive user experience and expanded service offerings. Simultaneously, the company is forging ahead with strategic alliances, tapping into newer markets, and leaning into data analytics to better anticipate and cater to user preferences.


MakeMyTrip was founded in 2000 by Deep Kalra and Rajesh Magow. It initially commenced operations with a focus on the non-resident Indian market in the United States, servicing the demand for air tickets. Although online travel bookings were in their infancy in India during the early 2000s, a rapidly growing internet-savvy population presented a lucrative opportunity. Seizing this, MakeMyTrip pivoted its focus to the domestic Indian market in 2005.

Starting with the launch of the Indian MakeMyTrip website, the company targeted Indian leisure and corporate travelers with services and travel products who preferred to make their own arrangements. What started as a flight booking service soon sprawled into a plethora of other travel offerings. By 2008, hotel bookings and rail tickets joined MakeMyTrip’s portfolio, and the company’s user base began to grow exponentially.

Recognizing the versatility of the digital space, MakeMyTrip started introducing other nuanced travel products. Bus bookings, holiday packages, and even cab services became part of the ever-growing product portfolio. Strategic collaborations with hotels, both premium and budget, and integrations with various transport services solidified its position as India’s go-to online travel agency.

In 2010, the company went public, with a debut on the NASDAQ, whilst also beginning its foray into international territories, setting its sights on the Southeast Asian market. Acquisitions soon followed with notable purchases including the likes of Thailand-based ITC Group in 2011 and the UAE’s Holiday Tours & Travel in 2012.

As smartphone penetration surged in India, MakeMyTrip was swift to adapt. Launching its mobile application in the early 2010s, it saw an influx of users preferring the convenience of mobile bookings. This transition led to MakeMyTrip pushing the boundaries even further, offering last-minute hotel bookings and exclusive deals for app users.

2016 was also a transformative year as MakeMyTrip merged with the Ibibo Group, another prominent name in the Indian online travel industry. This strategic move combined the strengths of brands like Goibibo, redBus, and Ryde under the MakeMyTrip umbrella, significantly expanding its user base and consolidating its market position.

By 2021, with the evolving dynamics of the travel industry, especially post-pandemic, MakeMyTrip began integrating AI and machine learning capabilities. These tools provided users with personalized travel recommendations, enhanced customer service experiences, and real-time updates, ensuring that MakeMyTrip was not just a booking platform, but a comprehensive travel companion.


Deep Kalra and Rajesh Magow are still with MakeMyTrip, serving as chairman and CEO respectively. In his current role, Kalra is involved in business strategy, policy issues, and inorganic growth opportunities, as well as representing the company in various industry forums and with the government. He is also the co-chair of the Confederation of Indian Industry’s National Committee on Tourism and Hospitality, and the vice chairman of the World Travel and Tourism India Chapter. In addition, he serves on several industry and public service boards. Kalra has also been recognized by Ernst & Young as Entrepreneur of the Year and as the most powerful Digital influencer in India by KPMG.

While Rajesh Magow has played a crucial role in multiple landmark events of MakeMyTrip over the years, including its listing on the NASDAQ and the merger of MakeMyTrip and Ibibo group. Most recently, he played a pivotal role in ensuring the company bounced back from the covid pandemic. He also serves on several industry boards and has received multiple industry awards, including being recognized by The Economic Times Human Capital Awards as the People-Focused CEO of the Year and Bloomberg’s Best CFO Award.


MakeMyTrip has been a forerunner in transforming the travel domain, creating a suite of products catering to the diverse needs of the modern-day traveler under the MakeMyTrip, Goibibo, and redBus brands, among others.

The platform provides a seamless interface for flight bookings. Be it domestic flights darting across the Indian subcontinent or international escapades, MakeMyTrip offers a wide array of options that cater to the budget traveler, the luxury seeker, and everyone in between. Customers can quickly and easily evaluate a broad range of potential fares and airline combinations through user-friendly websites. While the hotel booking segment presents a spectrum of accommodations, from luxury resorts to budget stays, coupled with alternate accommodations, which include villas, apartments, hostels, homestays, and cottages.

For those seeking more than just flights and accommodations, curated holiday packages encompass flights, hotels, sightseeing, and even meals, providing a holistic travel experience. These packages also include various travel services such as facilitating access to travel and other insurance products from third-party insurers, visa processing, airport transfer, and sightseeing. In addition, a Meetings, Incentives, Conferences and Exhibitions team offers services to organizations and other groups with planning meetings, conferences, weddings, trips, or other events.

For ground travelers, the platform’s bus and cab booking services facilitate easy commutes, both inter- and intra-city. While MakeMyTrip’s rail booking section simplifies the often-complex Indian Railways reservation system, ensuring users can secure their train seats with ease. Most recently, redBus also began offering domestic and international ferry tickets in Malaysia and Singapore.

Breaking into fintech in 2021, the TripMoney platform connects customers in India to various lenders that offer short-term credit lines to travelers. TripMoney acquired a majority interest in Book My Forex, which offers currency exchange, prepaid forex cards, cross-border remittances, as well as other ancillary products to Indians traveling abroad.

Customers can also access real-time updates, reviews, and ratings to make informed choices, along with several tools like travel calculators and itinerary generators. MakeMyTrip’s ease of use, combined with robust features like 24/7 customer support, security, and transparency, has made it a household name for online travel.


India is the most populous country in the world, yet it has an under-penetrated market for travel. The propensity and willingness to travel is steadily increasing, fueled by a growing Indian middle class. Furthermore, a growing base of more than half a billion internet and smartphone users, coupled with the country’s rapid drive towards digital adoption by its young population provides MakeMyTrip with significant growth opportunities.

The company’s hotels and packages business generally yields higher margins than its air ticketing business, consequently, MakeMyTrip intends to continue shifting its business mix towards this segment. Building on the acquisition of the Goibibo business, automation and adoption of new technologies are key investments to enable more hotel suppliers to seamlessly connect to the company’s various platforms. The company also intends to grow its package business outside India through strategic partnerships and acquisitions, as well as by strengthening relationships with key aggregators from whom it procures inventory for package products.

Expanding service and product offerings remains an important mechanism of customer acquisition, as well as a means to cross-sell higher-margin services and products. In recent years, the additions of bus and rail tickets, experiences, activities, and ancillary services have vastly enhanced user satisfaction. As a result, MakeMyTrip continues to expand options for alternative accommodation, activities and experiences, and multi-modal transportation offerings across regions.

New overseas markets are of particular focus for MakeMyTrip, particularly those with a significant non-resident Indian population and popular regional destinations that are located within a five-hour flight from India. The company has already made strides developing multilingual content and vernacular search-optimized pages following launches in the UAE and GCC countries, along with progress in Southeast Asia and South America following its acquisitions of the ITC Group and ibibo Group, respectively.

Activity in the GCC has extended to the recent launch of the myPartner B2B2C platform where MakeMyTrip offers both flight and accommodation bookings via partners, which now stand at close to 40,000 and are expanding each quarter. In addition, the company is increasing its focus on gaining a greater share of the corporate travel wallet as new capabilities such as automated integration to multiple HRMS and Expense Management platforms reduce onboarding time for corporates and simplify overall travel and expense management for employees.


MakeMyTrip has embarked on an impressive recovery from the covid pandemic. The company delivered its highest-ever annual gross bookings which more than doubled to a record $6.6 billion for the full year backed by robust travel demand and an evident uptick in consumer sentiment. This ultimately translated into an impressive 96% increase in total revenue of $560.4 million. The positive trend has continued in FY24 as gross bookings increased a further 80% year-over-year to $1.7 billion for the first quarter, delivering its strongest period ever, coupled with the third consecutive quarter of net profits.

Despite operating in a market fraught with macroeconomic challenges and seasonal fluctuations, profitability expansion was also strong, surging by 203% year-over-year to the highest ever in the company’s history, reaching $70.3 million for FY23. While in the first quarter of FY24, the company reported a profit of $18.6 million, in stark contrast to the loss of $10.0 million in the comparative FY23 period.

Looking ahead, consensus estimates have MakeMyTrip growing sales at a steady 20% to 24% over the next three years, delivering total revenue of $805.1 million for FY24. While analysts are also forecasting for full-year earnings per share to improve significantly from a $0.10 loss per share in 2023, turning around to a $0.60 profit in 2024.


The market for travel services and products is highly competitive. MakeMyTrip competes with established and emerging providers of travel services and products, including other online travel agencies such as,,,, traditional travel agencies, tour operators, travel suppliers and intermediaries that provide travel services. Internet search engines have also launched applications offering travel itineraries in destinations around the world, as meta-search companies can aggregate vast databases of travel search results.

A significant market development is the endeavor of travel suppliers to create direct online demand on their platforms. Airlines, particularly low-cost carriers, have been keen on either minimizing or sidestepping third-party distributors like MakeMyTrip. By directly wooing consumers through loyalty programs or eliminating processing fees, these suppliers challenge online travel agencies’ value propositions.

However, amidst this heavy competition, MakeMyTrip has built robust brand recognition, while its comprehensive service and product offerings, spanning from hotel bookings to full-fledged vacation packages, ensure that customers find a one-stop solution for their travel needs. In addition, the company’s broad distribution network, both online and offline, ensures that it maintains touchpoints with a variety of consumer segments.


MakeMyTrip has decisively transformed the travel landscape in India, rising from its humble beginnings to becoming the premier digital travel platform in the region. Capitalizing on the rapid digital adoption and growing middle class, it offers an all-encompassing range of services. The company’s adeptness in recognizing market shifts and proactively integrating cutting-edge technologies continue to set it apart even in a fiercely competitive domain.

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Artificial intelligence, machine learning, and advanced sensors are revolutionizing the future of transportation. Autonomous driving platforms are combining these technologies to create vehicles capable of self-navigation to ultimately provide safer, more efficient, and sustainable roadways.

Helping to steer this advancement is Mobileye Global, a leader in the development and deployment of advanced driver assistance systems (ADAS) and autonomous driving solutions. The company pioneered ADAS technology more than two decades ago and has continuously expanded the scope and capabilities of its products, while leading the evolution to autonomous driving solutions.

Mobileye’s systems now feature in almost 800 vehicle models, while its system-on-chips have been deployed in over 135 million vehicles. The company is actively working with more than 50 original equipment manufacturers worldwide on the implementation of its ADAS solutions.

With market-leading expertise that is focused on efficiency and scalability, the company is developing advanced sensing and perception capabilities, and high-precision mapping systems, along with a complex safety framework that underpins human-like, computationally efficient, driving policy and decision-making.

These purpose-built software and hardware technologies are designed to give customers a viable, modular, and incremental path toward useful and safe consumer and commercial autonomous vehicle solutions that will deliver the future of ADAS and make autonomous driving a reality.


Mobileye was founded in 1999, by Prof. Amnon Shashua, when he evolved his academic research into a monocular vision system to detect vehicles using only a camera and software algorithms on a processor. At the time, ADAS was in its infancy and the industry was dominated by the belief that expensive radar sensors and more cameras were needed to perform necessary functions.

However, Mobileye’s leadership realized that designing a system-on-chip dedicated to the massive computational loads required was the way to realize key advancements. And based on his pioneering academic research, Shashua proved that critical safety functions such as Automatic Emergency Braking and other perception tasks could be achieved using a single camera.

The ability to combine those revolutionary algorithms with a custom-designed and highly efficient EyeQ SoC mounted on the windshield was a true game changer for the industry, making ADAS relevant for the mass market. From that point on, Mobileye established many industry firsts and pioneered many of the vision-based ADAS functions prevalent today.

Mobileye soon realized that the technology it had been developing made up some of the crucial building blocks needed to develop a fully autonomous car, and began pursuing this in earnest. However, advancing from ADAS to AV did not only require additional sensors and more advanced algorithms, it also required solving the industry-wide challenges of regulating AV safety, creating HD maps for AVs at scale, and driving down the cost of the hardware needed for each vehicle. These are all areas where Mobileye is a leader in the industry by tackling the challenges of scale head-on.

In 2014, Mobileye went public before it was subsequently acquired by Intel for over $15 billion, positioning the company at the forefront of Intel’s push into the autonomous driving sector. Since then, Mobileye’s technology has continued to advance and diversify, and the company has worked to scale its autonomous driving solutions and explore new market opportunities, such as robotaxis.


Having led Mobileye through the largest Israeli IPO and acquisition deals ever, Amnon Shashua still serves as president and CEO. His expertise in computer vision and machine learning has seen him publish over 160 papers and hold over 94 patents in the field.

Shashua has cofounded several leading and award-winning companies in the field of AI, including OrCam Technologies, a pioneer in developing personal, AI-driven platforms to provide increased independence for people who are blind, visually or hearing-impaired, or otherwise disabled. He also helped form AI21 Labs, which helps AI systems process language as a human mind would. In addition to his AI-based companies, Shashua founded “One Zero”, the first digital bank in Israel, and the country’s first new bank in 40 years.

Joining Shashua as chief technology officer, Professor Shai Shalev-Shwartz is best known for pioneering research in machine learning and is considering one of the world’s most influential researchers for ground-breaking and unique contributions to computer science and engineering.


Mobileye’s comprehensive and technologically advanced offerings aim to provide a full suite of products in the autonomous driving and ADAS space. The EyeQ family of SoC devices underpins this suite as the chips are designed to support the functions of computer vision and machine learning, ultimately serving as the brain behind the company’s automotive safety technology.

Key products which include SuperVision, Mobileye Chauffeur, and Mobileye Drive, offer computer vision and camera-based perception at varying levels of autonomy up to and including an eyes-off/hands-off solution that will deliver driving functions without the need for any in-vehicle human intervention.

The company also offers its Road Experience Management (REM) technology, a unique mapping solution that uses crowd-sourced data from equipped vehicles to create real-time, high-definition maps. These maps are an integral part of the company’s autonomous driving technology, providing the necessary environmental context to self-driving systems.

Moreover, Mobileye’s product portfolio also includes an entire suite of ADAS functions such as Forward Collision, Lane Departure, Headway Monitoring, and Pedestrian Collision Warning systems, Speed Limit Indication, and Intelligent High-Beam Control.

The breadth and depth of Mobileye’s offerings have attracted a wide range of customers. Automobile manufacturers make up a significant portion of Mobileye’s client base, integrating the company’s technology into their vehicles to improve safety and move toward autonomous capabilities. This includes leading global automakers such as BMW, Volkswagen, and many others.

Aside from manufacturers, Mobileye also provides solutions for ridesharing companies and fleet operators. These customers utilize Mobileye’s technology to enhance the safety and efficiency of their fleets, with the aim of reducing operating costs and liability.

The company’s technology is also being adopted by municipalities and government bodies. They use Mobileye’s solutions for urban planning and infrastructure development, leveraging the crowd-sourced data from REM technology to gain insights into road conditions and traffic patterns.


While ADAS has been central to the advancement of automotive safety and mass adoption of autonomous vehicles is still nascent, Mobileye believes that the future of mobility is fully autonomous, where a human is not actively engaged in driving the vehicle for extended periods.

This future of useful autonomy is not without far-reaching complexity. The ability to drive autonomously not only requires a substantial amount of data to be capable of navigating any environment in any condition at any time, but also a robust technology platform that can withstand the validation and audit process of global regulatory bodies. Moreover, any solution needs to be produced at a cost that makes it viable and scalable.

Consequently, Mobileye is building its technology platform to address these fundamental and significant challenges. In particular, it has designed solutions to operate with several scale-driven elements in mind:
– Its REM crowd-sourced maps allow the map-building and -updating process to be automated
– The cost-optimized EyeQ SoC family is highly scalable and built to be at the core of the company’s full spectrum of current and future ADAS and AV solutions
– Software-defined imaging radars are aiming to reduce hardware costs significantly, facilitating consumer products at scale

In addition, the company has been optimizing a Responsibility-Sensitive Safety framework, which is used by international bodies that are currently developing standards with respect to the safety of AV, and forms the backbone of a human-like, driving policy and decision-making engine.

These developments are paving the way for computer-driven “robotaxis”. Such automated-Mobility-as-a-Service (aMaaS) offerings will require highly accurate road maps that are far more precise than existing GPS-based geolocation technology in order to scale globally.

The acquisition of Moovit has also brought Mobileye’s aMaaS vision closer to fruition. The comprehensive mobility platform allows users to plan and execute their travel using a variety of modes of transportation driven by a massive global user base, proprietary transportation data, global editors community, and strong partnerships with key transit and mobility ecosystem partners.

Looking ahead, Mobileye expects to benefit from regulatory and safety rating changes promoting ADAS solutions. As a result, it plans to capitalize on Cloud-Enhanced Driver Assist features, leveraging significant value through its REM technology. The company will also further enhance and drive the adoption of its Premium Driver Assist product, which provides a comprehensive eyes-on/hands-off ADAS solution.

Mobileye intends to continue to develop and commercialize next-generation active sensors such as software-defined imaging radars, which leverage its AI capabilities. Furthermore, it will utilize its substantial and growing dataset to continuously improve the intelligence and robustness of its solutions.


Since going public, Mobileye has experienced significant growth, with revenue more than doubling in just the last two years after reaching $1.9 billion in 2022. Largely due to a combination of volume and average selling price growth for its eyes-on/hands-off, SuperVision solution.

This momentum is continuing in 2023 as the company’s pipeline of design win opportunities in 2023 is expected to be higher than the previously estimated record $6.7 billion in projected future revenue by 2030, from design wins achieved in 2022.

Mobileye is also benefitting from improved gross and operating margins year-over-year due to lower amortization of intangible assets as a percentage of revenue. The conversion of revenue growth into gross profit that significantly outpaced year-over-year growth in operating expenses has also been a key driver.

Due to negative impacts in the Chinese electric vehicle market in recent months, Mobileye and analysts have tempered their earnings outlook. Consequently, full-year earnings per share are expected to contract by 19% in 2023, before returning strongly with 30% and 50+% year-over-year growth in 2024 and 2025, respectively.


In the ADAS and consumer AV market, Mobileye faces competition primarily from other external providers including Tier 1 automotive suppliers and silicon providers, as well as in-house solutions developed by OEMs. These include an extensive list of renowned names such as Bosch, Continental, Advanced Micro Devices, Qualcomm, Huawei, and NVIDIA, among many others. While automakers include Tesla, Mercedes-Benz, General Motors, and several Chinese EV manufacturers.

In the autonomous driving market, both automakers and technology companies are investing in AV development and robotaxi offerings. AMaaS competitors include Aurora, Cruise, Yandex, and Zoox in the United States and Europe, while Chinese giants include Baidu, Didi Chuxing, and WeRide.

Despite the intense competition, Mobileye holds several competitive advantages. The company’s EyeQ system-on-chip devices are a major differentiator, providing powerful and efficient processing capabilities for computer vision and machine learning. While its REM technology which provides a unique approach to real-time, high-definition mapping, also sets it apart from its competitors.


In the rapidly evolving world of autonomous driving, Mobileye has proved itself a pioneering force as it continues a trajectory of growth and innovation. With a robust suite of products and technologies, it is uniquely positioned to continue leading the charge toward fully automated driving that aims to make roads safer and more efficient.

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As consumers increasingly prioritize health and wellness, the fitness industry has seen a surge in demand for premium and specialized offerings. As a leading player in the industry, Life Time provides a “Healthy Way of Life” through its luxury athletic country clubs that offer comprehensive health, fitness, and wellness programs to a diverse range of customers across the United States and Canada.

Delivering state-of-the-art facilities, equipment, and amenities, ensuring a premium experience for everyone, Life Time’s fitness services include various types of group classes, such as yoga, Pilates, indoor cycling, dance, and strength training, among many others. These classes are designed to accommodate all skill levels and interests, while specialized fitness programs like Dynamic Personal Training and small group training sessions like Alpha, GTX, and Ultra Fit, focus on different goals and training styles, providing a personalized approach to fitness.

Emerging strongly from the dramatic impacts of the covid pandemic, Life Time is aggressively pursuing growth initiatives that focus on elevating member experiences, expanding their center footprint, and increasing revenue per center membership.

With a strong foundation of engaged members, the company is leveraging its brand reputation and understanding of member experiences to expand its portfolio of products and services, as well as explore international opportunities. It is also developing an enhanced digital platform to deliver an omnichannel experience, including live-streaming fitness classes, remote personal training, nutrition support, and curated content.

By expanding its Healthy Way of Life ecosystem, Life Time is aiming to integrate health and wellness into every aspect of its members’ daily lives.


Founded in 1992 by Bahram Akradi, who currently serves as the company’s CEO, Life Time started as a single athletic club in Minnesota, with the vision of providing a comprehensive, luxury health and wellness experience for its members. With an initial focus on delivering state-of-the-art fitness facilities, it soon expanded to include additional amenities, such as swimming pools, racquet sports, and spa services.

Experiencing steady growth over the years and opening new athletic clubs across the U.S., the company has continued to innovate, adding family-friendly offerings like childcare services, kids’ sports, and specialized fitness programs. It also identified the need to support a more holistic approach to health and wellness expanding its product range to address not only physical fitness, but also mental and emotional well-being. While new growth opportunities such as Life Time Work and Life Time Living have further broadened the company’s offerings.


From the beginning, Bahram Akradi has led the company with a focus on designing and delivering the company’s country clubs, programs, products, and events from a member point of view.

Prior to launching Life Time, Akradi led U.S. Swim & Fitness Corporation (formerly Nautilus Fitness Center) as co-founder, executive VP, and part owner. USSW was the second-largest health club company in the Minneapolis market when Akradi and his partners sold it to Bally Total Fitness in 1986. After continuing to operate the business as a division of Bally for more than two years, Akradi left the company to develop plans for Life Time, which was launched soon after.


From state-of-the-art athletic facilities and specialized fitness programs to wellness services promoting a holistic and balanced approach to healthy living, Life Time offers a diverse range of products and services designed to cater to the health, fitness, and wellness needs of its customers. As a result, its customer base ranges from individuals seeking a premium-quality fitness experience to families looking for a comprehensive and convenient wellness destination, along with professional athletes, fitness enthusiasts, and individuals looking for a supportive community to help them achieve their health and wellness goals.

The brand’s athletic country clubs are designed to provide members with a luxurious and comprehensive experience with cutting-edge fitness equipment, spacious workout areas, indoor and outdoor pools, racquet sports courts, and various group fitness studios. Members can engage in a wide range of activities, from traditional gym workouts to group classes such as yoga, Pilates, and indoor cycling. Additionally, specialized training programs like Alpha, GTX, and Ultra Fit are available for those seeking a more structured and intensive fitness experience.

To cater to families, Life Time has developed numerous family-friendly amenities, including childcare services, kids’ sports programs, and age-appropriate fitness classes. The company also introduced the ARORA community, designed specifically for members aged 55 and older, ensuring that customers of all ages and fitness levels can find suitable activities and programs.

Recognizing the importance of a holistic approach to health, Life Time expanded its offerings to include nutrition coaching, weight loss programs, and stress management support, to help members achieve a balanced lifestyle.

Complementing its core services, Life Time Work provides premium co-working spaces integrated with their athletic country clubs, catering to professionals seeking a healthier work environment. While Life Time Living offers luxury wellness-oriented residences located close to their athletic clubs, appealing to individuals seeking a convenient and integrated healthy lifestyle.

The company’s services are designed to be flexible and adaptable. Customers can choose from a variety of membership options, ranging from basic access to more comprehensive plans that include additional services and amenities, ensuring that products and services can be tailored to the specific needs and preferences of each customer.

While recurring membership dues and enrollment fees represent approximately 70% of Life Time’s revenue, around 30% consists of in-center revenue which includes Dynamic Personal Training, LifeCafe, LifeSpa, Life Time Swim, and Life Time Kids, among other services.


Life Time is striving to create an integrated “Healthy Way of Life” ecosystem, encompassing various aspects of its members’ lives. While the company has built a strong foundation with an engaged membership base, it is now executing on several offensive strategies to broaden its service offerings, grow its membership base, increase revenue per member, and expand its footprint.

Central to this is the enhancement of member experiences through new and improved in-center services, memberships, concierge-type services, and omnichannel offerings. In particular, a shift from a sales-driven culture to delivering a concierge-type experience to members is enhancing how the company interacts with prospective and existing members.

New membership offerings, including a signature membership that offers unlimited small group training and priority registrations, are driving broader appeal, higher sign-up numbers, and longer member retention. While strategic initiatives such as pickleball, Dynamic Personal Training, small group training, and the company’s ARORA community are driving significant increases in unique participants and total sessions.

To strengthen its omnichannel platform, Life Time is investing in its digital capabilities, including an integrated digital app that allows members to engage with the brand anytime and anywhere. With this holistic approach to integrating health and wellness into every aspect of members’ lives, the company is aiming to position itself to capitalize on the growing demand for proactive health and wellness solutions.

Life Time’s growth has also been fueled by a flexible real estate strategy, focusing on leasing properties instead of owning them. This approach has enabled the company to enter attractive urban and coastal markets with premium centers, where the cost of real estate had previously been a deterrent. Consequently, it is expanding the number of its centers using the asset-light model that targets higher income members, higher average annual revenue per center membership, and higher returns on invested capital.

The company believes there are significant whitespace opportunities for premium athletic country clubs across the U.S. and Canada, as well as internationally. Over the last five-plus years, it has expanded its footprint on the East and West coasts and increased its presence in premium, urban and coastal areas such as Boston, Chicago, New York City, Florida, and California. Life Time has progressively opened more and more centers in recent years, including ten in 2022, and it plans to open a further 18 to 20 new centers over the next two years in increasingly affluent areas.


Life Time’s financial profile is distinguished by a long-term track record of consistent revenue growth prior to the COVID-19 pandemic. And now as it emerges from the dramatic impacts of lockdowns and closures, the growth of new centers in attractive markets and a high percentage of predictable recurring membership revenue are providing a compelling backdrop.

Closing out 2022 with $1.82 million in total revenue for the full year, the company exceeded 2021 by more than $504 million for more than 38% growth year-on-year, as strong growth in membership dues and in-center revenues was driven by a new higher pricing strategy coming out of the pandemic, as well as the opening of new centers during the year. That trajectory continued in the first quarter of 2023, with revenue increasing by more than 30% to $510.9 million from $392.3 million in the same period last year.

In addition to achieving continued sequential revenue uplifts, the company’s strategic initiatives are delivering profit and margin improvements, as new clubs with faster ramping, in desirable locations are driving momentum. While adjusted EBITDA saw a significant increase of 195.8%, reaching $120.1 million from $40.6 million in the first quarter of 2022. Net income also improved, reaching $27.5 million, compared to a net loss of $38.0 million in 2022.

Looking ahead, Life Time has provided full-year guidance for 2023 with revenue estimated between $2.2 billion to $2.3 billion in line with consensus expectations and representing year-on-year growth of 23%. Analysts are also expecting earnings per share to continue its upwards trajectory, increasing to $0.42 per share, up from a loss of $0.21 in 2022.


The health, fitness, and wellness industry is particularly competitive and fragmented, with diverse participants offering a range of services and products. Primary competitors include health center operators such as Equinox, The Bay Club Company, ClubCorp, LA Fitness International, and 24-Hour Fitness Worldwide. While small fitness clubs, studios, and boutique fitness offerings include the likes of Anytime Fitness, Snap Fitness, Planet Fitness, Orange Theory, Barre3, and Crunch Fitness, among others. Additionally, non-profit organizations or community centers like the YMCA, as well as physical fitness and recreational facilities established by local governments and also businesses, provide customers with a wealth of options.

Yet for those seeking a comprehensive and high-quality experience, Life Time distinguishes itself with a wide range of services and amenities under one roof, along with an all-inclusive approach that also allows customers to enjoy a holistic wellness experience, that is supported by the latest technology, equipment, and services to stay ahead of emerging trends.


Life Time has successfully positioned itself as a leader in the health, fitness, and wellness industry, offering a comprehensive and luxurious experience to its diverse customer base. With its strong foundation, innovative strategies, and focus on delivering exceptional member experiences, it appears well-prepared to capitalize on the growing demand for premium and specialized fitness offerings.

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Education can open a world of opportunities, yet it remains a key factor in equality. The privileged can receive the best in the world, while others cannot even access basic schooling. Democratizing learning is at the heart of Duolingo’s mission. And for the first time in history, technology in the hands of billions of people is making learning accessible and effective like never before.

Building products that are native to smartphones, Duolingo creates bite-sized, on-demand, and engaging ways for users to learn new languages through gamified lessons and exercises. The platform covers an extensive range of languages, from widely spoken ones such as English, Spanish, and French, to lesser-known ones like Navajo, Esperanto, and even High Valyrian. Serving a diverse user base, Duolingo’s customers include students, professionals, travelers, and language enthusiasts from various backgrounds and geographies, the platform has attracted over half a billion users from all around the globe.

While smartphones were a seminal change that allowed Duolingo to become what it is today, the company now believes that artificial intelligence will drive the next wave of innovation. Having invested in AI for the last decade to power its learning app and testing capabilities, the technology is now advancing to a level that Duolingo believes is within striking distance of its vision to teach as well as a human tutor.

Currently in a stage of rapid growth, Duolingo is consistently expanding its offerings to further accelerate this success. As a result, the company continues to focus on core strategies which include expanding and refining its language catalog, enhancing the user experience, and ultimately increasing its market presence.


Duolingo was founded in 2011 by Carnegie Mellon University professor, Luis von Ahn, and his post-graduate student, Severin Hacker, who were inspired to create a free and effective language learning platform. With initial support from von Ahn’s MacArthur fellowship and a National Science Foundation grant, the company’s first revenue stream began with a crowdsourced translation service, however, this has been replaced by subscription, advertising, and other certification program revenue.

In its early years, Duolingo was primarily a web-based application offering a limited set of languages. However, as user demand grew, the company started expanding its language offerings and launched mobile apps for iOS and Android. This move led to an explosion in user growth, as millions of people around the world could now access Duolingo’s language courses on their smartphones.

New features such as supplementary learning materials, podcasts, and proficiency exams that are officially accepted by universities around the world further bolstered Duolingo’s offerings.

The company went public in 2021, raising $521 million and further solidifying its position as a leading language learning platform.


Duolingo continues to be led by co-founder and now chief executive officer, Luis von Ahn. An esteemed computer scientist and entrepreneur, von Ahn is also known for inventing CAPTCHA and reCAPTCHA, the latter of which was acquired by Google in 2009. As a professor at Carnegie Mellon, von Ahn has been recognized with numerous awards, such as the MacArthur, Sloan, and the Packard Fellowships. Under his leadership, Duolingo has experienced tremendous growth, expanding its product offerings and user base while maintaining its commitment to accessible education.

Alongside von Ahn is fellow co-founder and now chief technology officer, Severin Hacker, who has played a crucial role in developing Duolingo’s innovative technology. Hacker holds a Ph.D. in computer science from Carnegie Mellon, where he focused on machine learning and natural language processing. As CTO, Hacker oversees all technical aspects of Duolingo, ensuring that the platform remains cutting-edge and user-friendly.


Duolingo’s language learning platform offers a comprehensive suite of products catering to the diverse needs of its users. Through its innovative and engaging approach, the platform not only helps users acquire new language skills, but also enhances communication and cultural understanding.

The language learning app provides gamified lessons covering speaking, listening, reading, and writing skills, offering courses in over 40 languages to more than 60 million monthly active users. While all course content on Duolingo can be accessed for free, the company’s subscription offering, Super Duolingo, offers learners additional features to enhance their learning experience.

To supplement the main language courses, Duolingo Stories were introduced, a feature that offers immersive, contextual reading and listening exercises. Users can explore a series of short stories in their target language, helping them improve their comprehension skills while gaining cultural insights. Stories is particularly popular among intermediate and advanced learners seeking to enhance their language proficiency beyond the basics.

Expanding into the audio realm, Duolingo launched its podcast series, starting with Spanish in 2017 and French in 2019. These podcasts provide learners with real-life stories and conversations, catering to those looking to improve their listening skills and gain exposure to authentic language usage. The podcasts have garnered a loyal following of users who incorporate them into their daily routines.

Recognizing the demand for accessible and affordable English proficiency testing, the Duolingo English Test (DET) was introduced in 2017. As an alternative to traditional language exams like the TOEFL and IELTS, the DET offers a user-friendly and cost-effective solution for students and professionals needing to demonstrate their English proficiency for academic or work purposes. The test can be taken online at any time and is accepted by numerous educational institutions and organizations worldwide.

In 2020, Duolingo ventured into early education with the release of Duolingo ABC, an app designed to teach children aged 3 to 6 how to read and write in English. Through engaging, interactive lessons, Duolingo ABC fosters a love for reading and writing in young learners, making it an attractive tool for parents and educators alike. While last year, Duolingo Math added a free app where students can focus on elementary math covering classroom topics, or adults can focus on brain training, which strengthens mental math skills.

Duolingo’s diverse product offerings have attracted a wide range of customers from various backgrounds and geographies. Students use the platform to supplement their language classes or prepare for studying abroad, while professionals utilize it to enhance their communication skills in the workplace or expand their career opportunities. Travelers and language enthusiasts also benefit from Duolingo, as it helps them connect with people from different cultures and navigate foreign environments with ease.


Duolingo’s commitment to providing a high-quality free product, coupled with a data-driven approach to improving user engagement has facilitated impressive organic growth of over 90% over the years. Its freemium business model has led to a vast user base that has generated more data on how people learn languages than any other entity, creating a virtuous cycle for effectiveness and engagement, in which the product continually improves as more data is gathered.

Looking ahead, in addition to the thousands of tests Duolingo normally runs to improve its products, it is now particularly focused on two emerging opportunities – generative artificial intelligence and English language learners.

Working closely with OpenAI has enabled the development of Duolingo Max, a higher subscription tier above Super Duolingo, featuring advanced AI features like Explain My Answer and Roleplay. Explain My Answer will provide in-depth explanations, generated by AI, to help learners understand their mistakes in a Duolingo lesson. While Roleplay will give learners a chance to chat with Duolingo characters in order to help build critical conversation skills. These features aim to bring the user experience closer to that of a human tutor while maintaining the platform’s engaging and fun nature.

The company has also recognized the importance of catering to English language learners. The vast majority, nearly 90%, of language learners in the world are learning English, while only about 45% of Duolingo users are doing so. The company sees a clear opportunity to expand its presence in the English-learning market and drive international monetization by broadening English learning course offerings. Consequently, Duolingo is aiming to better serve advanced learners and unlock incremental user and bookings growth. By embracing AI and other unique teaching methods, it is also creating scalable intermediate content to reach a broader range of English learners.


Since going public, Duolingo has continued its strong trajectory of rapid growth, ending the 2022 year outperforming the company’s expectations and setting new records for active users and bookings. Marking its sixth quarter in a row for accelerating user growth, daily active users increased 62% to 16.3 million, while monthly active users increased 43% to 60.7 million, compared to the prior year. The company also added a record number of paid Super Duolingo subscribers, which totaled 4.2 million at the end of the year, an increase of 67% compared to 2021.

Total bookings, which represent the amounts Duolingo receives from a purchase of a subscription to Super Duolingo, Duolingo English Tests, in-app purchases, and from advertising, and which the company believes provides the most accurate indication of trends in operating results, surged to $428.6 million, up 46% on 2021.

While heavy investment in R&D over the years has kept Duolingo running at a loss, which totaled $59.6 million in 2022, essentially flat on 2021, the company expenses nearly all R&D spend as it is incurred. Consequently, it is beginning to see operating leverage as the improvements from these investments continue to provide value for many years.

Looking ahead, Duolingo has noted that the infrastructure it has built to drive innovation and operating efficiency is poised to help deliver higher incremental profits in 2023 and beyond. Management is forecasting to close out FY23 with total revenue of $530 million to $542 million, representing year-over-year growth of almost 45%, albeit more enthusiastic than consensus expectations at 34% growth year-on-year. Analysts are also expecting strong upswings in full-year losses per share coming in at $0.87 and $0.28, representing improvements of 43% and 38% for FY23 and FY24 respectively.


Duolingo faces competition from a diverse range of companies, from well-established players to emerging start-ups such as Rosetta Stone, Babbel, Memrise, and Busuu, among others. These companies offer various language learning solutions, targeting different user segments and learning approaches, while the number of languages offered, learning methodologies, pricing, and additional resources provided are key factors for users.

A major competitive advantage for Duolingo however, is its freemium model allows users to access a significant portion of the platform’s content without charge, making it an attractive option for budget-conscious learners. This approach has allowed Duolingo to amass a large and diverse user base, as well as generate valuable data to refine and improve the platform. The company’s efforts to leverage artificial intelligence and machine learning are also enabling the company to develop adaptive learning algorithms that provide personalized and superior learning experiences for users.


Duolingo’s commitment to democratizing language learning, innovative use of AI, and expanding product offerings have made it a leading force in accessible and effective language learning. And with over half a billion users worldwide, its still-growing user base that is generating invaluable data to drive continuous improvement and personalization are further strengthening this position in the market.

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Dining out has become more than just a meal – it’s an experience that customers seek. Restaurants need to deliver delicious food, exceptional service, and a warm, inviting atmosphere to attract patrons and keep them coming back for more.

Texas Roadhouse is creating this experience with its renowned chain of full-service, casual dining restaurants specializing in mouth-watering steaks, ribs, and other American favorites served with a side of Southern hospitality. Providing a lively atmosphere and a commitment to quality, the chain has carved out a niche in the competitive restaurant landscape.

Catering to a diverse clientele ranging from families and friends to professionals and tourists, Texas Roadhouse has established a strong presence across the United States, which also includes its Bubba’s 33 and Jaggers brands. The company has even expanded internationally to several countries across Asia and the Middle East. By offering a versatile menu with generous portions at affordable prices, the eatery continues to attract a loyal and ever-growing customer base.

Actively focused on expanding its footprint by opening new locations and exploring untapped markets, the company is investing in targeted marketing efforts, enhancing its digital presence, and continuously improving the quality and variety of its menu offerings.

In addition to the physical expansion, it is also leveraging technology to streamline its operations and offer customers greater convenience. By adopting advanced solutions for online ordering, reservation management, and customer feedback, the company is aiming to not only ensure a seamless experience for its patrons, but stay ahead of its competition.


Texas Roadhouse’s journey began in 1993, when founder and former CEO, Kent Taylor, driven by his passion for steaks and ribs, opened the first restaurant in Clarksville, Indiana. With a focus on providing guests with a unique dining experience that combined great food, exceptional service, and a lively atmosphere, Taylor laid the foundation for what has become a major player in the casual dining sector.

The early years of Texas Roadhouse were marked by steady growth, as the company opened more locations and gained a loyal following. After two decades, Texas Roadhouse went public, raising over $100 million in its initial IPO, fueling further expansion, which saw the chain reach over 300 restaurants by 2010.

As the brand continued to evolve, Texas Roadhouse expanded its menu offerings to cater to a wider audience. While remaining true to its core focus on steaks and ribs, it began to offer a broader range of complementary items, while consistently updating its menu to reflect seasonal flavors and trends.

In the years that followed, the company embarked on an international expansion, opening its first international location in Dubai in 2011, before adding more locations in countries such as Saudi Arabia, Taiwan, and the Philippines, among others. At the end of January this year, the chain celebrated the opening of its 700th restaurant worldwide, as its plans for growth and expansion continue.


At the helm of Texas Roadhouse is Jerry Morgan, who serves as the president and chief executive officer. Morgan, who succeeded Kent Taylor following his passing in 2021, has been with the company for over two decades. Starting as a managing partner of the very first Texas Roadhouse restaurant, he has held various leadership roles within the organization.

Under Morgan’s leadership, Texas Roadhouse has continued to expand its footprint and enhance its customer experience, while maintaining the company’s core values. With more than 35 years of restaurant industry experience within Texas Roadhouse, Bennigan’s, and Burger King, his deep understanding of the brand and extensive operational experience have been instrumental in continuing to drive the company’s success and growth.


While Texas Roadhouse’s offering revolves around providing customers with a unique dining experience, the company’s core focus is on hand-cut steaks and fall-off-the-bone ribs, which are complemented by an extensive menu that caters to a wide range of tastes and preferences. Feature dishes include USDA Choice steaks, all hand-cut daily by in-house meat cutters, along with their famous ribs, slow-cooked and basted with a signature barbecue sauce, delivering a mouth-watering, tender result.

The restaurant also offers a variety of other American favorites, including chicken dishes, seafood, burgers, and sandwiches. While for those seeking lighter options, an assortment of salads and appetizers, as well as desserts, round out the menu. These include everything from classic baked potatoes to seasoned rice, Big Ol’ Brownies, and complimentary freshly baked rolls, served with a famous cinnamon honey butter.

The customers who frequent Texas Roadhouse are as diverse as their menu offerings. The restaurant caters to families, friends, professionals, and tourists alike, with its versatile menu and affordable pricing making it an appealing choice for a wide range of diners. The warm and inviting atmosphere, complete with country music and line dancing, makes it an ideal destination for celebratory occasions or simply a night out with family.

Beyond serving dine-in customers, Texas Roadhouse has also embraced the growing demand for take-out and delivery services. The company has implemented online ordering and reservation systems, ensuring that customers can conveniently place orders for pickup or secure a table at their preferred location. While its online Butcher Shop, allows its USDA steaks to be delivered right to a customer’s door.

In addition to the Texas Roadhouse brand, Bubba’s 33 is a family-friendly restaurant concept operating at 40 locations. The rock ‘n’ roll-themed venues feature a menu of burgers, pizza, and wings as well as a wide variety of appetizers, sandwiches and dinner entrées, and signature drinks. While five Jaggers locations offer a fast-casual restaurant concept with burgers, hand-breaded chicken tenders, chicken sandwiches, and salads served with scratch-made sauces and dressings.


Over the last few years, Texas Roadhouse has demonstrated impressive growth despite the challenges brought on by the covid pandemic. The company’s efforts in opening new stores, coupled with several technical innovations, and an expanded range of retail products have seen it emerge stronger and more efficient than ever before.

In 2017, Texas Roadhouse generated $2.2 billion in revenue from 549 stores. In just five years, this surged to over $4 billion with just under 700 stores. With the relatively modest, albeit significant expansion of its footprint in the United States and abroad, the implementation of technical innovations such as Digital Kitchens and the Roadhouse Pay initiative have been key in the company’s recovery, resilience, and adaptability.

The rollout of Digital Kitchens has streamlined the ordering process and enhanced the overall customer experience. By integrating digital platforms into their kitchens, the restaurant more efficiently manages orders, and reduces wait times, while maintaining a high level of food quality. While the launch of a new merchandise shop makes it possible for fans to enjoy and share the brand with products including everything from honey cinnamon butter candles to peanut brittle and socks.

Recognizing the need for contactless payment options amid the pandemic, the company’s Roadhouse Pay initiative allows customers to make transactions using their smartphones, providing a seamless, safe, and convenient payment experience. This initiative not only improved customer satisfaction, but also helped the company attract a wider audience that values technology-driven solutions.

For perspective, Texas Roadhouse restaurants were generating $118k in average weekly sales in the lead-up to the covid pandemic disruption. By March 24, 2020, sales had plunged 73% to under $30k. However, the chain has since opened 2023 averaging weekly sales north of $146k, with restaurants averaging more guests than in any period in its history.

Looking ahead, Texas Roadhouse is showing no signs of slowing its momentum expanding its venues in both existing and new markets, and further capitalizing on the strong foundation it has built during the pandemic. Management is currently forecasting to open an additional 25 to 30 Texas Roadhouse and Bubba’s 33 company restaurants in 2023. While the continued rollout of its valuable tech initiatives to more locations is expected to further drive the impressive growth to date.


With the exception of 2020, Texas Roadhouse has delivered consistent double-digit revenue growth for more than a decade. That run continued in 2022 as total revenue hit a record $4 billion, increasing almost 16% compared to 2021, primarily due to both an increase in store weeks and an increase in comparable restaurant sales.

The increase in store weeks was due to new store openings and the acquisition of franchise restaurants, while the increase in comparable restaurant sales was due to higher average checks per customer and an increase in guest traffic. In 2022, the company opened 18 Texas Roadhouse, four Bubba’s 33, and one Jaggers restaurant, as well as also completing the acquisition of eight franchise restaurants.

Although gross margins tempered due to commodity prices and wage and labor inflation, the higher sales ultimately saw gross profits increase over 8% to $678.6 million. Likewise, despite being partially offset by higher general and administrative expenses and higher depreciation and amortization expense, net income also increased 10% to $269.8 million in 2022 compared to the prior year.

Looking ahead, consensus estimates have Texas Roadhouse continuing its double-digit growth in 2023 with expected sales of $4.51 billion for year-over-year growth of over 12%. While full-year earnings per share are also forecasted to continue a strong positive trend, growing 18% to $4.68 in 2023, up from $3.97 in 2022.


With a suite of well-established casual dining chains such as Outback Steakhouse, LongHorn Steakhouse, Chili’s, Applebee’s, and Buffalo Wild Wings, among many others, fighting for a share of the highly fragmented and dynamic casual dining market, competition for Texas Roadhouse is fierce. Furthermore, changing consumer preferences, technological advancements, and fluctuating economic conditions, also influence the competitive landscape.

Competing on everything from food quality, menu variety, price, customer service, restaurant ambiance, and promotional activities, Texas Roadhouse differentiates itself by focusing on made-from-scratch dishes using fresh ingredients, as opposed to pre-packaged or frozen products. By hand-cutting steaks in-house, it ensures consistent quality and portion sizes, while also reducing costs associated with purchasing pre-cut steaks from suppliers.

Texas Roadhouse currently has a forward price-to-earnings ratio that is pricing in continued growth. The current macro environment that is characterized by escalating inflation and growing wage expenses could potentially affect the company’s profit margins if they are unable to sustain its present growth trajectory.


Texas Roadhouse has demonstrated remarkable success and resilience in recent years, even amidst the challenges of the pandemic. With its ongoing commitment to expansion, technological innovation, and customer experience, the company is well-positioned for continued growth and success in the dynamic casual dining market.

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As the home improvement sector experiences a renaissance, more and more consumers are seeking stylish, durable, and high-quality materials to elevate their living spaces. This trend has fueled the growth of specialty retailers, particularly those focused on providing a wide range of affordable options to meet the diverse needs of their customer base.

Floor & Decor Holdings has carved a niche in this market as a leading provider of hard surface flooring. Their extensive product line includes everything from tile, wood, and laminate to natural stone flooring, as well as a variety of decorative accents and installation accessories. Their commitment to offering top-quality materials at competitive prices has made them a popular choice among homeowners looking to enhance the aesthetic appeal and value of their properties.

Floor & Decor’s diverse customer base spans professional contractors and DIY enthusiasts alike. Their expansive network of over 191 warehouse-format stores and six small design studios in 36 states across the United States, coupled with a robust online platform, ensures that they can cater to the needs of various market segments and geographic regions. By providing exceptional service and support, they are building a solid reputation in the home improvement industry.

In order to sustain its growth and capitalize on the burgeoning market, Floor & Decor is focusing heavily on expanding its physical presence by opening new stores in both existing and untapped markets. While also investing in digital platforms to offer a seamless omnichannel experience, that can better cater to the changing preferences and expectations of consumers. They are also taking steps to optimize their supply chain for increased efficiency and cost-effectiveness by forging strong relationships with suppliers to ensure the continued availability of high-quality products at competitive prices.

By pursuing these strategic initiatives, Floor & Decor aims to cement its position as a leading provider of flooring solutions in the home improvement market.


Floor & Decor was founded in 2000 by George West, whose family ran West Building Materials. With the aim of providing a one-stop solution for hard surface flooring needs, the first store, launched in Atlanta, Georgia, offered a wide variety of tile, wood, laminate, and natural stone flooring products, as well as decorative and installation accessories.

The company experienced steady growth in its early years, driven by a commitment to quality, variety, and affordability. By 2012, Floor & Decor had expanded to 25 locations across the United States, establishing a strong presence in various regions and catering to diverse customer preferences.

In 2014, Ares Management and Freeman Spogli & Co. acquired a majority stake in Floor & Decor, providing the company with the resources and expertise needed to scale up its operations. This partnership paved the way for rapid expansion, with the company surging its store count to over 70 locations by 2017.

Floor & Decor went public in 2017, raising $194 million in its IPO, which further fueled the company’s growth trajectory. Since then, it has continued to expand its footprint, invested in digital platforms, refining its website, mobile app, and e-commerce capabilities to better serve its customers and adapt to the changing retail landscape.

Throughout its growth, Floor & Decor has continually enhanced its product offerings, introducing new materials, styles, and designs to cater to evolving consumer tastes and preferences. In particular, it has committed to sourcing sustainable and eco-friendly products in line with the growing demand for environmental responsibility.


Floor & Decor’s current chief executive officer and board member since 2012, Thomas V. Taylor, began his career in the industry at age 16 in 1983 at a Miami Home Depot store. Advancing through managerial to executive roles, Taylor eventually served as Home Depot’s executive VP of operations, merchandising, and marketing divisions with responsibility for all of the chain’s 2,200 stores. Under Taylor’s leadership, Floor & Decor has experienced rapid expansion, both in terms of store count and revenue growth. He has led the company’s efforts in digital transformation, investing in e-commerce and other technology initiatives to support the business, enhance the customer experience, and drive this growth.


Floor & Decor specializes in providing a comprehensive range of hard surface flooring products, catering to homeowners and professionals alike. Its extensive range of flooring materials, accents, and accessories ensures that customers can find everything from unique items for a single room to supplies for a large-scale renovation. The company’s product line covers a wide array of styles, colors, and finishes, allowing customers to create customized looks that match their unique vision and preferences. From modern designs to classic aesthetics, Floor & Decor has options to suit every taste.

Serving a diverse customer base, including professional contractors, interior designers, architects, and do-it-yourself homeowners, their products cater to various project types, such as residential renovations, commercial developments, and large-scale construction projects. From affordable, budget-friendly options to premium and high-end materials, the company ensures that all customers can find suitable solutions.

One of the key advantages of Floor & Decor’s offerings is the ease of installation. Many of their products are designed for simple, straightforward installation, making them an attractive option for DIY enthusiasts looking to save on labor costs. Additionally, the company provides a wide range of installation accessories and tools to ensure that customers have everything they need to complete their projects successfully.

In addition to the wide selection of products, Floor & Decor offers guidance and advice through in-store design consultants and online resources to support their customers. The company also hosts workshops and training sessions for both professionals and homeowners, covering topics such as installation techniques, product selection, and design trends.

Floor & Decor’s products are also compatible with various third-party systems and applications, such as underfloor heating and smart home technology, which allows customers to seamlessly integrate their new flooring with other components of their home or workspace.


Floor & Decor has positioned itself as the leading player in the specialty flooring market by offering an extensive range of products that cater to a diverse customer base. The company’s product development strategy is centered around continuously expanding its offerings to meet changing customer preferences. By sourcing materials globally, it ensures access to a wide variety of styles, colors, and finishes, enabling them to stay ahead of industry trends and cater to its diverse clientele.

Floor & Decor’s growth strategy is focusing on several key initiatives. The company is aiming to expand its unique warehouse-format stores to reach at least 500 stores in the U.S. within 8-9 years, targeting new store openings in both new and existing, adjacent, and underserved markets. Their online platform will be continually improved, as they seek to enhance the “Connected Customer” experience, with a focus on personalized content, better search and purchasing tools, and enhanced customer support.

Investing in professional customers due to their frequent and high-ticket purchases, as well as design services, given customer satisfaction is greater and the average ticket value is materially higher compared with customers who do not use a designer, is a priority. To support its “Pro” customers, the company is looking to bolster recruiting and training, technology, financing solutions, and in-store experience enhancements. Their Design Services will be improved by recruiting top design talent, and providing better training, tools, and technology.

Floor & Decor plans to expand its presence in the commercial flooring market, targeting various customer segments, including architectural and design firms, owners, builders, developers, general contractors, and commercial flooring installers.

The company also expects to enhance margins through increased operating leverage, optimizing product sourcing processes, leveraging store-level fixed costs, existing infrastructure, supply chain, corporate overhead, and other fixed costs resulting from increased sales productivity.

Furthermore, with housing inventory extremely low in many U.S. metro areas, coupled with increased consumer interest in home renovations, and growing demand for high-quality, affordable flooring options, Floor & Decor is well-positioned to capitalize on a favorable market environment.


Floor & Decor has experienced a solid trajectory of revenue growth over the years. Despite facing macroeconomic challenges, it has managed to achieve 14 consecutive years of comparable store sales growth by staying agile and focusing on key growth strategies. In FY22, sales increased 24.2% year-over-year to reach $4.26 billion. This growth was mainly driven by the opening of 32 new warehouse stores and four design studios, as well as a 9.2% increase in comparable store sales.

Gross profits increased $305.5 million, or 21.5%, throughout the year compared to 2021, primarily driven by the increase in net sales, yet partially offset by a decrease in gross margin to 40.5%, due to higher supply chain costs. Selling and store operating expenses also increased 27.0% on the prior year due to the growth in new stores and, to a lesser extent, increased wages and higher credit card transaction processing fees. However, due to general and administrative expenses decreasing as a percentage of net sales, the company delivered a net income that increased by 5.3% to $298.2 million.

Looking ahead, management is forecasting net sales of approximately $4.61 billion to $4.75 billion for FY23, which is in line with consensus expectations of $4.67 billion, representing growth of just below 10% year-over-year. While analysts have non-GAAP earnings per share tempering marginally in FY23 at $2.69. The historically positive growth trajectory is expected to continue in FY24 and FY25 at $3.39 and $4.20 per share, respectively, for average growth of 25% annually.


The market for home improvement and flooring products is fragmented, highly competitive, and influenced by shifting consumer preferences and economic conditions. Floor & Decor faces competition from a variety of businesses, ranging from large national chains with extensive resources, such as Home Depot, Lowe’s, and Lumber Liquidators, to smaller regional or local players with specialized product offerings. Furthermore, there is an increasing popularity of online retail channels, coupled with the integration of digital technologies for an enhanced customer experience.

While it operates in a highly competitive landscape, Floor & Decor differentiates itself from competitors through its unique warehouse-style store format, which allows the company to showcase an extensive range of products in an organized, easy-to-navigate environment. This layout, combined with the company’s focus on affordability and quality, sets Floor & Decor apart from traditional home improvement retailers. Additionally, its design studios and commitment to providing exceptional customer service create an engaging shopping experience that fosters customer loyalty.


With an agile approach to addressing market challenges which have enabled it to achieve over a decade of consecutive sales growth, along with plans to open more than 30 new warehouse-format stores in FY23, Floor & Decor looks well-placed to continuing strengthening its market presence and solidify its competitive position in the industry.

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