As one of the fastest-growing food and beverage brands in the U.S., operator, and franchisor of drive-thru coffee shops, Dutch Bros aims to satisfy a virtually universal need for caffeination with its high quality, hand-crafted beverages. Its innovative line-up includes a range of hot and cold espresso-based beverages, cold brew coffee products, proprietary Dutch Bros Blue Rebel energy drinks, tea, lemonade, and smoothies.
Maintaining a culture heavily focused on community, customers, and employees, the company has been expanding consistently for years, and stores are now being added faster than ever. With an emphasis on delivering core values of quality, speed, and service in every interaction, Dutch Bros has built a strong base of recurring, loyal customers and contributed to the company’s sustained growth.
The chain’s approach to growth concentrates on three key strategies, including new markets, and infilling young and legacy markets to spread demand and relieve pressure on existing stores, as it maintains strong importance on wait times, and providing the best possible experience for customers, as well as teams fulfilling orders.
Despite the challenges of the covid pandemic, due to its drive-through model, Dutch Bros have not experienced materially negative impacts to the degree as others in the industry, in fact, its consumer demand increased.
While a 30-year history shows it is a well-established and respected brand, Dutch Bros believes it is still in the early stages of its long-term story. In 2022, it has committed to opening at least 125 new shops and over the next 10 to 15 years, the company foresees at least 4,000 shops across the United States.
Dutch Bros is a unique company within its space. Benefitting from a relentless commitment to culture and giving back to the community, it has amassed a loyal and growing following of customers who appreciate the product and dedication. Diligent preparation and support appear to make every store they launch successful and with a view to fulfill customer demand for their product across the U.S., the chain looks set to continue its impressive success.