Possessing one of the broadest offerings in the travel industry thanks to a comprehensive portfolio of globally recognized brands, Expedia has grown into one of the world’s largest travel platforms. By leveraging industry-leading technology over two decades, the company has built an enormous marketplace that serves both travellers and business partners worldwide.
Its wide range of services covers every from vacation packages, flights, hotels, vacation home rentals, rental cars, cruises, activities, attractions and services, to a suite of B2B offerings helping service providers manage bookings, advertising and technology solutions.
While the covid pandemic has resulted in a devastating period for the travel sector, in the last two years Expedia has undertaken considerable work to ensure its diverse group of brands work together more cohesively and it has the tools are organizational structure to appropriately leverage synergies.
As the sector looks towards recovery, Expedia is now focused on delivering further efficiencies to its infrastructure and marketing functions to drive benefits across its entire ecosystem, as well as seeking growth opportunities that will contribute to long-term benefits such as higher engagement, stickiness, and transaction values.
With several technology initiatives to improve the customer experience, along with a concerted effort to capitalize on the enormous potential for growth by making products available via business partners, Expedia has a solid pipeline for future value creation.
While Expedia experienced yet another significant travel disruption from covid-19 in the fourth quarter of 2021, the impact was less severe and of shorter duration than previous waves. Revenue and net income numbers for 2021 have improved significantly on 2020, albeit not quite at 2019 levels just yet. However, adjusted EBITDA which came in at $479 million, was up significantly on 2019 and the company’s highest fourth-quarter EBITDA ever, providing some indication that Expedia is running a more efficient business versus before the pandemic.
Following an extensive period of reorganization, Expedia appears well-focused on a comprehensive pipeline of innovations to help power its travel ecosystem and ultimately deliver shareholder value.