As the world’s largest live entertainment company, there is no one more focused than Live Nation Entertainment in bringing music and events back to fans, as countries continue to reopen from lockdowns due to the coronavirus pandemic.
In addition to promoting, operating, and managing ticket sales for live events across the globe, Live Nation also owns and operates entertainment venues, and works with artists to bring their creativity to life on stages for fans around the world. All while providing brand partners with an effective and authentic way to engage with customers.
Across its three core industries, Concerts, Ticketing and Sponsorship, Live Nation is focused on enhancing the fan experience, maximizing returns for artists, and moving music culture forward, by bringing ideas to life at the most exciting festivals and venues. The company is at the forefront of innovation, as it tries to mold live experiences into a means to connect with consumers as nothing else can.
Live Nation’s strategy is to grow its global position by promoting more shows, selling more tickets, and partnering with more sponsors. Their focus on investment in technology to build innovative products and platforms which advance the customer experience, aims to serve artists, venues, and sporting leagues, while making it possible for advertising partners to connect their brands with passionate fan bases.
In 2020, Live Nation was hit particularly hard by the coronavirus pandemic, with essentially all concerts and sporting events around the world on hold. Yet throughout 2021, the strength of live events bounced back, and fans returned to shows. A solid half-year performance has the company approaching pre-covid run rates once again, while strong supply and demand is pointing to a record year ahead.
With forward bookings already looking healthy and the population keen to reconnect with their favourite artists and events, Live Nation looks well prepared to make that happen.