Sporting brand ambassadors like the youngest surfer to ever win the US Open, a veteran of the Canadian snowboard circuit, and a 400-meter world record holder, among many other pro athletes, Lululemon Athletica has become a juggernaut as a designer, distributor, and retailer of its range of healthy lifestyle inspired athletic apparel and accessories.
With a steadfast focus on top quality, technically advanced products that offer unique innovations, the company’s assortment of apparel is marketed under the Lululemon brand and its “living the sweatlife” mantra. The range includes pants, shorts, tops, jackets and other gear that are designed for active athletic activities such as yoga, running, training, and other sweaty pursuits. Lululemon’s design and development team continuously seek out technically advanced fabrics, that offer a new feel and fit, and make it possible to craft innovative functional features for the company’s products.
The retailer sells its collections through a chain of hundreds of company-operated stores, outlets, and warehouse sales, along with a network of wholesale accounts that includes yoga studios, health clubs, and fitness centers. In addition, the company also uses temporary locations and maintains third-party licenses and supply arrangements with many international distributors. In recent years, online channels including mobile apps and the Lululemon.com e-commerce website are also supporting direct-to-consumer demand.
Lululemon’s track record of innovation along with continued expansion into new product lines and geographies has produced an impressive record of consistent growth over the past two decades. While the company’s efforts to create excellent online and offline experiences for all customers have generated a loyal following. Building on this, the retailer is in the midst of a comprehensive strategic plan that began in 2021 that intends to double the size of the business by 2026.