Merchants are increasingly adopting a multitude of software solutions and new digital tools to operate their businesses, manage interactions with customers, and accept payments, all whilst remaining competitive. The complexity of conducting commerce across these software suites has created an enormous challenge for card-accepting merchants.

Shift4 Payments is redefining commerce by simplifying complex payment ecosystems across the world. At the heart of its business is its payments platform. The company’s value proposition is to create a seamless end-to-end payments solution that includes point-of-sale terminals, payment gateway integration, and processing.

As a leader in commerce-enabling technology, Shift4 powers billions of transactions annually for over 200k businesses which mainly consist of brick-and-mortar restaurants, hotels, casinos, sports arenas, gyms, etc. The company’s vast majority of merchants include highly-scalable small to medium size businesses across numerous verticals including food and beverage, hospitality, stadiums and arenas, gaming, specialty retail, non-profits, and eCommerce. It has achieved this leadership position through decades of solving business and operational challenges facing customers’ overall commerce needs.

The company distributes services through a network of software partners and value-added resellers. For software partners, it offers everything from a single integration to an end-to-end payments solution, along with a proprietary gateway and a robust suite of other technology solutions to simplify payment acceptance. While for merchant customers, it provides a seamless, unified consumer experience as an alternative to relying on multiple providers to accept card-based and digital payments.

Shift4’s best-in-class technology provides the backbone payments for many leading brands from Burger King to Elon Musk’s Starlink. With a strong track record of consistent execution and winning new business, coupled with the ongoing growth in digital commerce the company is poised to benefit from huge tailwinds in payment processing needs.