Digital advertising has been revolutionized in recent years, with companies leveraging advanced data analytics to target consumers more effectively and maximize their return on investment.

The Trade Desk is the incumbent giant leading this dynamic market offering a comprehensive programmatic advertising platform. The company’s self-service cloud-based business model allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels covering several devices and mediums. In addition, it also provides data and other value-added services, helping advertising agencies, brands, and other advertising partners.

Trade Desk empowers advertisers to purchase and manage digital ad campaigns while enabling clients to achieve the best use of ad placements in real time, ensuring higher engagement and more precise audience targeting.

Its customer base includes major brands and agencies across the spectrum of industries. These clients utilize Trade Desk’s platform for a range of purposes from launching brand awareness campaigns to driving direct sales and customer acquisition.

Despite being the standout leader amongst pure-play advertising peers, Trade Desk continues to grow its global footprint, forming strategic alliances with major media companies, digital platforms, and data providers to expand its reach and offer a more diverse advertising inventory.