The search for a home is a significant and often daunting process. Consequently, consumers are increasingly seeking digital platforms that provide detailed, clear, and convenient information for property transactions.

Spearheading this digital shift, Zillow has redefined how people engage with property transactions with its suite of comprehensive and transparent real estate services. As the most visited real estate website in the nation, Zillow offers a wide array of services, including selling, buying, renting, and financing options.

The platform is renowned for its extensive property database, featuring around 140 million U.S. homes, and the Zestimate, a patented home valuation model. This model, known for its accuracy, has positioned Zillow as one of those brands with such household recognition that it is now a verb.

Zillow caters to individual buyers, sellers, renters, and real estate professionals, serving a multitude of needs from first-time buyers exploring financing options to real estate agents seeking efficient client management tools. Zillow’s services also appeal to sellers looking for innovative ways to market their properties, including a partnership with Opendoor for instant cash offers. The platform’s rental marketplace is a critical component, addressing the needs in a market with millions of rental units, as it seeks to leverage the substantial portion of renters who have plans to purchase homes.

At present, Zillow is pursuing a growth strategy centered on its vision of a “housing super app”. The company’s focus is on creating a cohesive ecosystem that addresses all aspects of the real estate process. This vision includes improving touring experiences for potential buyers, financing preparation, expanding seller services, strengthening its partner network, and integrating various services to streamline customer transactions, ultimately supporting customers at all stages of the home-buying journey.